How Signature Dental Partners grew bookings 83% month over month with Flossy

Signature operates at a scale where every hour without phone coverage compounds into hundreds of missed opportunities. And yet across the network, after-hours calls were by default going to voicemail. When this happens, patients rarely leave a message. Instead, they hang up and call the practice down the street. Industry data puts voicemail abandonment rates at 60 to 80% with most patients never calling back.

For SDP this leak was not only painful, it was invisible. Counting voicemails and callbacks was easy. The hard part was understanding what was happening when patients hung up and never left a message. What were they calling about? How many were new patients wanting to book an appointment? How much revenue was each office missing out on by not having someone there to answer the phone? There was very little data but the leadership team knew the problem was real and likely hurting them.

With Flossy live, someone is always there to pick up the phone. Whether it's 6pm, the middle of the night, or on a Saturday morning. Fiona is available 24/7 to help patients schedule an appointment, handle an emergency, reschedule to prevent painful no shows, and answer questions so that nothing needs to wait for the front desk to be at their desk and available. The patient receives help immediately, when they need it, and appointments can start filling up on the calendar.

The same coverage extends across channels. Parents who would rather text can engage with Fiona over SMS, or they can book directly on Signature's website via chat.

Fiona can also initiate follow-ups. If a call gets dropped, she send a quick text to the patient and picks up naturally where the conversation left off. This feature has saved hundreds of calls that would have otherwise landed in the office's callback queue and instead ends with a clean resolution and a booked appointment.